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Service Wing - Avatar Declaration Day Celebrations – "Serve the Planet"

Jai Sai Ram,

On October 20th in 1940, Bhagawan out of His infinite Love and Compassion announced His Avatarhood to the world. He declared that the purpose of His Advent and Mission was the transformation and redemption of mankind through Love. All through the 85 years of His sojourn on earth, He was engaged in this Mission of Love through selfless service to humanity. In fact, His central message 'Love All, Serve All' has been the shining light, guiding millions of devotees and followers around the world in their spiritual journeys.

"I always conduct Myself in accordance with the principle of Help ever, Hurt never. This has been My motto. I never harmed anyone. I derive great joy in helping others. That is why I tell the devotees to always pray, Loka Samasthah Sukhino Bhavantu (May all the people of the world be happy!) All should be happy, healthy and blissful. With such sacred motive, I have been spreading the message of love to the entire world." -Sathya Sai Baba 20th October 2002

This was a momentous discourse that Bhagawan had given about His early life on the occasion of the 62nd Anniversary of the Avatar Declaration Day.

Devotees all around the world are celebrating this joyous occasion in prayers, devotional singing, undertaking service etc with the direction of Prashanthi Council.

The UK will be celebrating this joyous occasion by participating in the ‘Serve the Planet’ project.


There are various ways devotees in UK can participate:

  1. Narayan Seva:

    Food Banks

    All centres in the UK will be providing food items to their local Trussell Trust food bank. Food items will be delivered week commencing 14th October as part of the lead up to Avatar Declaration and then continued on an on-going basis as agreed by the centre.

    Many centres have now made contact with their local Trussell Trust Food Bank Manager to ascertain what items are in need locally. Presentations and announcements have been conducted in numerous centres and Regional programmes of what items are needed; as well as presenting more details on Serve the Planet initiative.

    An inspiring video has been compiled which describes how the food donated to food banks reaches those in need and the video has some wonderful clips of Swami serving the poor, a wonderful example of how we should put Love in Action. Please click below to see this video.

    A copy of the presentation can be found on the Serve the Planet website. Please click here.

    Serving the Homeless

    On the Avatar Declaration Day of the 20th October, all Regions of the SSSSOUK will also be conducting Homeless Shelter Feeding. Please contact your Regional Service or Youth Coordinator if you are interested in participating in this activity [http://www.srisathyasai.org.uk/servetheplanet/contact.php]

  2. Naama Seva:

    Also on October 20th 2013 there will be a Laksharchana (chanting the divine name) which will be led by our revered elder Uncle Vadgama.

    Date: Sunday 20th October 2013
    Time: 11:30am to 2:00pm
    Venue: Oxhey Wood Primary School, South Oxhey, Watford, WD19 7SL

    Registration to attend the Laksharchana is required. Please click on the link below to register. http://www.srisathyasai.org.uk/servetheplanet/laksharchana_registration.php

Excitement is certainly building up as we soon approach 73rd Anniversary of the Avatar Declaration Day!

Let us all join hands and participate wholeheartedly as an offering of our loving gratitude to our Divine Master, Bhagawan Sri Sathya Sai Baba on this special day.

With Love,

Mukund Patel [National Service Coordinator] & Shyam Jamnadas [National Youth Coordinator]
¦ http://www.srisathyasai.org.uk/servetheplanet/